Collection: Hugo Boss

Shop Hugo Boss menswear in Ireland at Patrick Bourke Menswear — t-shirts, polo shirts, shirts, jumpers, jackets, tracksuits, shoes and wallets. In store on High Street in Ennis and delivered free across Ireland on orders over €89.

BOSS or HUGO? The two lines explained

The most common question we get about this brand, and the labels do very little to help.

BOSS is the main line, and the one most men want. Classic, clean, quietly branded, cut for a broad range of ages and builds. This is the tailoring, the polo shirts, the knitwear and the shoes. If someone says "a Boss shirt", this is what they mean.

HUGO is the younger line. Slimmer through the body and the sleeve, louder with the logo, more streetwear in feel. Good if you are in your twenties or you want the branding to show.

They are made by the same company — founded in Metzingen, Germany, in 1924 — but they fit differently and they sit at different price points. Try both before deciding which suits you.

Sizing

BOSS runs close to true to size, with a slightly tapered body. If you are between sizes or you carry a bit through the chest, take the larger one.

HUGO runs noticeably slimmer. Most men who wear a medium in BOSS take a large in HUGO. This is the single most common reason a Hugo Boss item comes back to us, and it is worth knowing before you order.

Boss shoes generally run true to your usual European size.

What lasts

The polo shirts and the knitwear are where the quality shows most obviously — heavier cotton than the high street, collars that hold their shape after washing, and colour that survives a season of wear. The tailoring is well made for the money, and the shoes are properly constructed leather rather than glued fashion footwear.

It is not cheap, but it is the kind of buying that works out over three or four years rather than one.

Around the range

Boss polo shirts and t-shirts sit alongside the rest of our range, and the knitwear layers well under a coat or jacket. The Boss wallets are among our most reliable gifts, and the shoes and boots range carries the formal styles.

Browse online, or come and try it on across our four floors in Ennis. Click and collect available on everything.